![]() ![]() These are essentially the people who have visited your page but have not taken any action or made any purchases. Your website can have many window shoppers throughout the day. Yet another great advantage of using Google Adwords is that you can now actually reconnect with your website visitors. ![]() ![]() This means that you can now reach out to more potential customers through their Gmail inbox. But did you know that Google AdWords also play a very important role in email marketing? But how so? Well, in 2015, Google integrated its native Gmail ads with Google Adwords and made them available to all advertisers. Needless to say, email marketing is one of the most widely used marketing strategies by most businesses.
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